Accessibility
Lighthouse International is dedicated to promoting accessibility and accessible technology
Size Matters! The Lighthouse Readable Type Campaign
It's a simple fact: in a nanosecond, an ad will be passed over by millions of people who just can't read small type.
And if people can't read an ad, they'll turn the page. It's as simple as that.
That's why size matters.
So do font, contrast and leading when designing advertisements -- and all printed media -- for the 45+ market. These graphic elements can either help or hinder readability, depending upon how they are employed.
Making effective choices can maximize the reach -- and impact -- of messages communicated in print, and can ensure access to information for all of us as we age.
Everyone over 45 experiences age-related vision loss that makes reading small print and distinguishing colors difficult. These become much more difficult with severe vision loss due to conditions such as macular degeneration.
Easy Guidelines for Designers:
Top 10 Reasons Why Big Type Is Good Business
Advertising's Vision Problem: Ignoring the Sight Impaired
Eye-Opening Facts:
Big Type Is Best for Aging Baby Boomers: A Case for Universal Graphic Design
Ogilvy and Universal Graphic Design: The Great Debate Over Reverse Type
When It Comes to Vision Impairment, Americans Are in the Dark
Simple Steps to More Readable Type Through Universal Graphic Design
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