Seasoned Marketing and Advertising Leader Tina Georgeou Joins Lighthouse International to Spearhead New Brand Building and Outreach campaign as organization gears to meet the growing number of people who will be visually impaired
For Immediate Release
Further Information:
Vanessa Lee
(212) 821-9551
Vlee@lighthouse.org
Tina Georgeou, an experienced marketing and communications leader with top management success in developing global branding and marketing strategies for a broad array of industries across a number of markets and cultures, has been appointed as Chief Marketing Officer at Lighthouse International. Ms. Georgeou comes to Lighthouse International with 10 years of experience as a Trustee for Save the Children where she has chaired the marketing committee and helped redefine their global brand positioning
According to Dr Tara Cortes, RN, PhD, President and CEO of Lighthouse International: "We are very pleased to have Tina join our team. She brings a wealth of experience in marketing, communications and brand development which will enable us to reposition our brand and expand our services to meet the growing needs of people who will be affected by macular degeneration and other eye disease in this country."
During her extensive career Ms. Georgeou has grown profitable agency and client businesses. For example, as Vice President of Corporate Development and New Business for Meredith Corporation, a $1 billion media company, she worked on the revitalization of the Better Homes and Gardens and Ladies' Home Journal brands.
Prior to Meredith, she spent 20 years in the advertising business, working for Ogilvy & Mather in New York, Mexico City, Paris and Montreal. While in Montreal, she co-founded her own agency, RTA Advertising, and attracted national clients such as BMW and Air France. Later, as President of DeWitt Media, she helped a New York-based media-strategy agency build an impressive new business track record and eventually sell out to a multinational agency network. Before leaving the advertising world in 2000, she had ascended to the position of Vice Chair of Optimedia International, the U.S. unit of the world's fifth largest advertising agency, Publicis S.A. Ms. Georgeou was the first international member of the Business Leadership Council of Wellesley College. She graduated Phi Beta Kappa from Wellesley College with a bachelor's degree in French and Italian. She studied language at the Universite de Paris - Sorbonne before earning her master's degree in advertising from the Medill School of Journalism at Northwestern University.
Founded in 1905, Lighthouse International is a leading non-profit organization dedicated to preserving vision and to providing critically needed health care services to help people of all ages overcome the challenges of vision loss. Through services, education, research and advocacy, the Lighthouse enables people with low vision and blindness to enjoy safe, independent and productive lives. For more information about vision loss, its causes and what you can do about it, contact Lighthouse International at 1-800-829-0500 or visit www.lighthouse.org
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